Our Journey

Think of our process as a journey through Amsterdam, balancing top-down and bottom-up perspectives. We began with a top-down market analysis to understand trends and ambitions, followed by a site analysis of each location and expert interviews to put it all in perspective. Then we shifted bottom-up, conducting street interviews to hear what people really need and running co-creation sessions with residents and stakeholders. Combining these perspectives gave us a full, nuanced view of Amsterdam’s gas station network and its potential futures.